Tuesday 20 February 2018

The Cricket Carnival Moves on- This Time to Gennext-Kings Cricket Academy Dubai



When we take up an assignment as an academy, we focus on quality and not on quantity. That has been our philosophy and so it shall remain as such in the years to come. Our Mentor and Indias premier off-spinner Ravichandran Ashwin has remained focussed on each and every child that joins the academy. Given that he is busy with a hectic and packed schedule, he does ensure that he spends quality time at the academy. In the long run the academies success will not lie in the number of cricketers we churned out of the academy but the number of better human beings who we moulded from our academy. That is our intention and aim.

The opportunity with the Kings group of schools came in at a time when we were scouting for like minded partners from across the globe, particularly with reference to the Middle East. Thus there was perfect union between our vision and the thoughts of the management of the Kings Group of Schools. Our body language, our dialogues and communication with the external world are all in sync with the aspirations of our management.When we set off to Dubai, we had our priorities and goals set which cannot be sounded in a much more emphatic manner than this Tweet from our mentor Ashwin. Indeed to learn new things and to pass on what we already know.

For us each day is a new beginning and the process of learning and unlearning happens as a routine chore at the academy.



The process of learning and understanding more about the game of cricket or for that matter any other sport is never complete without proper partnership between the coach and the young cricketer. Each individual is blessed with a skill set that is unique to him or to her. Keeping that in mind the coach has to tune the requirements and plan for each and every individual sportsman. This is exactly what we set about doing when we reached our academy in Dubai. Parents on one side, wards on the other, it was indeed a freewheeling session. Idea was to communicate with each and every player who is a part of the academy. Technology was put to best use to ensure that communication was straight and simple, end of day there is nothing that pays off better than hard work. 


Replete with examples and illustrations we try to make the process of understanding finer concepts of the game that much simpler and easier to grasp. 

We are open to feedback and are always on the lookout for new kinds of challenges.  When the UAE womens team came up to us seeking our expertise through our mentor ashwin we were quite up to it and spent quality time with the womens team. 



We at Gen-Next Cricket Academy are a very closely knit family right from the top to the bottom. We believe that each of our employees is a very important stakeholder in the day to day running of the business. Playing the game for fun and for the love of it is equally important on the business side as well. 




Thus concluded our Cricket Master class in Dubai. However an article like this is never complete without a mention of our sponsors and key associates who have left no stone unturned in making this program a grand success. In today’s cricketing scenario, sponsors play a vital role in promoting the sport.






GenNext Kings cricket Academy have been aptly supported by their valuable sponsors right from inception. During the recent master class conducted by Ashwin, the sponsors to the likes of Avon Insurance Brokers, Danube, Prime Hospitals, Trading Enterprises (Volvo) and Zulekha Hospitals have supported the academy.  One of the key highlights by the sponsors was supporting the cricket clinic for UAE Women’s National cricket team, conducting health clinics for kids and parents, transportation and most key aspect of ensuring the insurance coverage is available.  Ashwin also conducted leadership and motivational talks for major corporates to extend his skilled and strategic view on cricket and life beyond cricket.



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